Pantone Colour of the Year 2023 – Viva Magenta

Introducing Pantone’s Colour of the Year 2023…


2023 Colour of the Year Announcement
Watch 2023 Colour of the Year Announcement by Pantone®

“Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”

“This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.”

Va Va Voom!

This colour is ready to take the world by storm, and we’re SO here for it! 2023 is the year for empowerment and inclusivity – moving forward from the past few years of chaos with strength and a thirst for life!

Viva Magenta is already inspiring fashion, jewelry and cosmetics trends worldwide and we are beyond excited to see what brave and bold creations our talented community will be revealing this year!


Read more about this vibrant new colour HERE.

Scroll down for a roundup of our ‘magenta’ themed items for your next VIVA MAGENTA project!

Unicorn Pink Mica
Salsa Red Mica
Watermelon Spritzer Melt & Pour Soap Kit
Gerbera Pink Neon Colour Block
Petunia Pink ECO Glitter
Red ECO Glitter
Raspberry Landscapes Cold Process Soap Recipe
Daisies Melt & Pour Soap Recipe

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