![\"2023](\"https:\/\/blog.aussiesoapsupplies.com.au\/wp-content\/uploads\/2022\/12\/BLOG_Pantone-Colour-of-the-Year-2023-Viva-Magenta_Watch-Launch-1117x530-1024x486.png\")
<\/a>“Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”<\/em><\/p>\n “This year\u2019s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.”<\/em><\/p>\n Va Va Voom!<\/p>\n This colour is ready to take the world by storm, and we’re SO here for it! 2023 is the year for empowerment and inclusivity – moving forward from the past few years of chaos with strength and a thirst for life!<\/p>\n Viva Magenta is already inspiring fashion, jewelry and cosmetics trends worldwide and we are beyond excited to see what brave and bold creations our talented community will be revealing this year!<\/p>\n WELCOME TO THE #MAGENTAVERSE<\/p>\n Read more about this vibrant new colour HERE<\/a>.<\/p>\n Scroll down for a roundup of our ‘magenta’ themed items for your next VIVA MAGENTA project!<\/p>\n Introducing Pantone’s Colour of the Year 2023… VIVA MAGENTA! “Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.”<\/p>\n","protected":false},"author":3,"featured_media":2818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-2817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-updates","clear"],"_links":{"self":[{"href":"https:\/\/blog.aussiesoapsupplies.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.aussiesoapsupplies.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.aussiesoapsupplies.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.aussiesoapsupplies.com.au\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.aussiesoapsupplies.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=2817"}],"version-history":[{"count":18,"href":"https:\/\/blog.aussiesoapsupplies.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2817\/revisions"}],"predecessor-version":[{"id":2880,"href":"https:\/\/blog.aussiesoapsupplies.com.au\/index.php\/wp-json\/wp\/v2\/posts\/2817\/revisions\/2880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.aussiesoapsupplies.com.au\/index.php\/wp-json\/wp\/v2\/media\/2818"}],"wp:attachment":[{"href":"https:\/\/blog.aussiesoapsupplies.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=2817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.aussiesoapsupplies.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=2817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.aussiesoapsupplies.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=2817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.pantone.com\/media\/wysiwyg\/color-of-the-year\/2023\/intro\/pantone-color-of-the-year-collab-intro-artechouse.jpg\")
<\/a><\/p>\n![](\"https:\/\/cdn.shopify.com\/s\/files\/1\/0584\/4392\/3610\/files\/What_Is_Color_Of_The_Year_hero-desktop_2048x2048.jpg?v=1669792701\")
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